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Infographic Design


BPN is a full-service media agency, is also part of the IPG Mediabrands global network.

We were called to develop a series of infographics to explain the process, the relevance and the functionality of their new shopper analysis tool, a software that implement more accurate analysis of factors that surround the shopper behavior, and show how the market is in continual change. The graphics were made with a path in a constant movement and gradient colors to represent this.