BPN is a full-service media agency, is also part of the IPG Mediabrands global network.

We were called to develop a series of infographics to explain the process, the relevance and the functionality of their new shopper analysis tool, a software that implement more accurate analysis of factors that surround the shopper behavior, and show how the market is in continual change. The graphics were made with a path in a constant movement and gradient colors to represent this.