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Brand Strategy / Naming / Identity Design


ACERCA is an strategy communications company specialized in the financial industry, located in Bogotá, Colombia.

ACERCA means to work close with clients, side by side, teaching them and advising them how to improve business and reach great results through clear statements and get to a higher point of recognition. To communicate this, we used the name of the brand manipulating the kerning of the word and giving that sense of getting together one step at the time.