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Brand Strategy / Identity Design / Packaging Design


With foundations on the traditional medicine but specialized in Homeopathy, Alberto Galán wanted to show himself as a “human doctor”. The reason is because mostly of the traditional doctors feel distant from the patient perspective. According to his actual patients, they feel him as a friend whom they can open themselves and get a better results in the treatment.

The typographic treatment is contemporary, clean, accompanied with a monogram in terracotta color which makes reference to those ancient signatures of Chinese families.

Illustrations made by the talented Diego Salazar.