DR. ALBERTO GALÁN
Brand Strategy / Identity Design / Packaging Design
With foundations on the traditional medicine but specialized in Homeopathy, Alberto Galán wanted to show himself as a “human doctor”. The reason is because mostly of the traditional doctors feel distant from the patient perspective. According to his actual patients, they feel him as a friend whom they can open themselves and get a better results in the treatment.
The typographic treatment is contemporary, clean, accompanied with a monogram in terracotta color which makes reference to those ancient signatures of Chinese families.
Illustrations made by the talented Diego Salazar.